Формулы
| MRR close | Opening + New + Expansion − Contraction − Churn |
|---|---|
| NRR | (Opening + Expansion − Contraction − Churn) / Opening |
| CAC payback | CAC / (ARPA × Gross margin) |
| Rule of 40 | ARR growth + EBITDA margin |
Введите агрегаты за один месяц. PHP рассчитает MRR bridge, NRR, GRR, logo churn, ARPA, LTV, CAC payback и Rule of 40 — данные не отправляются внешним сервисам.

| MRR close | Opening + New + Expansion − Contraction − Churn |
|---|---|
| NRR | (Opening + Expansion − Contraction − Churn) / Opening |
| CAC payback | CAC / (ARPA × Gross margin) |
| Rule of 40 | ARR growth + EBITDA margin |